Why more and more people are choosing this option
It is becoming increasingly common for home owners to manage the sale of their property without paying a real estate agent’s commission. Airlisting is a platform that enables this process to be actioned effectively and simply, with the number of properties being sold through our platform growing exponentially. So, why is this? Below we outline the case behind self-managing your real estate sale.
MARKET INFO IS AVAILABLE TO EVERYONE
30-years ago, enlisting a real estate agent was a prerequisite for selling property in Australia. A common property database didn’t exist, and the weight of an agent’s professional network was paramount. Fast-forward to today and over 90% of buyers find the property they purchase online1, with the majority sought through realestate.com.au and domain.com.au. If your property is listed on these sites, buyers are likely to find it.
TRADITIONAL SELLING METHODS WILL COST YOU TIME AND MONEY
The average Australian property:
Lists on the market for $752,0002
Sits on the market for 55 days2, locked exclusively with a real estate agent for 60+ days
Sells for 6.5% lower than list price2
Pays 2.75% commission to the real estate agent
Spends $4,000-$7,000 on marketing3
Leaves the seller with $74,034 less than the original $752,000 they were hoping to achieve
PROPERTY KNOWLEDGE IS WIDELY AVAILABLE
Technology has advanced major listing sites to include an auto-estimation tool for property pricing, and the sales history of every Australian property can be found online within a few clicks. Every detail of a property, including flood maps, school catchments and walkability scores, can easily be sought online. Buyers have complete clarity on property values, suburb profiles and exactly what information they’re searching for.
THE WHOLE WORLD IS MOVING TOWARDS SELF-MANAGED REAL ESTATE
Australian homeowners directly sell over 5,000 homes each year4. In the United States of America, over 480,0005 homes are sold directly by the homeowner each year with one in four sales being sold through a minimally assisted method6,7 like Airlisting. In Canada8, 20% of all homes are sold directly without any assistance. It’s clear, the future of real estate is moving towards a self-managed business model.
YOU ARE CAPABLE OF SELF-SELLING
Look at all you’ve achieved through life. Perhaps you’ve earned a university degree, managed your own business, built a solid corporate career, raised a family, or conquered an extreme physical feat. It’s clear you can handle anything life throws at you, so of course you can manage the sale of your home. We’re sure you’ll even enjoy the experience.
Depending on your property’s sale price, the effort you put into the campaign could achieve a saving equivalent to an additional income salary to your household, and with no lock-in contract, you really have nothing to lose when self-selling your home.
Ready to learn about the steps involved in selling your property for the highest price and in the shortest time frame? Download our free step-by-step guide here.
- Residential Consumer Property Seeker Report, 2015
- CoreLogic, Housing Market Economic Update, September 2018
- Open Agent, 2018, https://www.openagent.com.au/blog/much-cost-advertise-market-property
- Property Observer, 2016 https://www.propertyobserver.com.au/nding/residential-investment/1st-home-buyer/49005-homes-sold-without-an-agent-make-up-only-1-percent-of- australia-s-property-market-research.html;
- National Association of Realtors, 2018,
- Statistia, 2017
- Forbes.com, 2017, https://www.forbes.com/sites/steveudelson/2017/01/17/selling-your-home-by-owner-whats-really-happening/#2241cb5b5fd7